The platform is rolling out a new feature that permits them to reduce the volume of AI-made videos appearing in their streams. This step comes as the company announced that it currently hosts over 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a global release. This development comes amid a increase in content created by AI, fueled by recent content generation software.
AI Proliferation Online
Recent reports that approximately one in 10 of the fastest-growing content creators on a competing service only show content made by AI. A significant portion of this material is classified as low-quality AI content, a label for inferior, factory-style content that is often nonsensical or surreal.
Our research shows that a lot of users like content made with AI tools, including digital art to educational videos, and we intend to provide users the option to increase or decrease of that, according to their own likes,” stated a platform representative.
AI on the Platform
TikTok disclosed that there are currently 1.3 billion videos on its app identified as made with AI. Overall, in excess of 100 m media items are submitted to the app daily, making clips made by AI a minor percentage of its overall inventory.
User Control Features
Members will be able to limit or boost the level of AI content they see by opening the topic control setting in the application and choosing AI-made media. Additional categories that currently be modified under the setting encompass politics, clothing, aesthetics, and choreography.
Content Labeling and Policies
Its rules oblige users to tag convincing AI-generated content, and it prohibits dangerous fake videos of celebrities or crisis events. Any believable AI video that is without a tag can be taken down under its community policies.
Additionally, the app will now add an “AI-made” label to content created with its own AI tools, or identified by an industry-wide initiative for identifying content made by AI. This action is aimed to deter users from seeking to evade the tagging system.
AI Literacy Programs
TikTok is furthermore introducing a $2 million awareness program for specialists and institutions to create learning resources about ethical AI use. This initiative will support non-profit groups dedicated to training computer science.
Moderation Strategy
The platform has supported its content review process, following debate over intentions to cut jobs for a large number of safety staff in the UK. It is expected to eliminate 439 jobs in its user protection team in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by automated systems.
A trust and safety lead clarified that staff-based oversight would still have a role, but automated tools can protect employees by filtering out the most graphic content ahead of it has to be seen by humans. The platform reported a 76% decrease in explicit and harmful content seen by human moderators over the previous year due to the use of its automated systems.
“We think that it’s essential to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to reduce exposure to dangerous material as swiftly, which is the area in which a extensive automated help is making a difference process content quickly.”
